ENAE INTERNATIONAL BUSINESS SCHOOL
CENTRO ADSCRITO A LA UNIVERSIDAD DE MURCIA Y A LA UNIVERSIDAD POLITÉCNICA DE CARTAGENA
ENAE International Business School - Cursos y master en Murcia
Webinar

Masterclass Online. Distribution channels: the new normal

Date: 29th July 2020

Time: 18:00 PM (Spain)

Price: Free

Language: English

PROGRAMME

Distribution channels play a fundamental role in international trade and sales, allowing the merchandise to be located in the right place, for the consumer's reach, in the shortest time possible.

Each company must be aware of the different alternatives available to it and adapt its distribution strategy to the changes that occur in the environment in which it operates.

In this webinar, we will talk about:

  • Evolution of international channel strategies

  • Hybrid distribution models

  • Marketplaces and aggregators

  • Leveraging technologies to navigate through current challenges

SPEAKER

Federico García Parra

ENAE’s Professor of Practice since 2013, Federico has more than 20 years of experience in the corporate world. He started his career back in 1996 holding positions of increasing responsibilities based in Germany and Spain taking charge of Marketing, Product Development and E-Commerce in Otis Elevator Company, back then a subsidiary of Raytheon Technologies Corporation (NYSE:RTX), a Fortune 500 company based in the US.

Later on, he was part of a family business project leading Corporate Development and General Management serving an international network of clients and collaborators that reached more than 40 countries.

In 2011, based in Toronto, Federico became CEO at FGP Global Advisors where he supported start-ups design and implement their international growth strategies. In 2014 he was appointed Director of Marketing and Communications of Global Major Projects at Otis Elevator Company (NYSE:OTIS). He is currently based in London where he is in charge of the company’s Customer Advisory Board and top customers across the globe as Head of Global Strategic Accounts. 

13 Febrero 2026

Evento ENAE Alumni - Alumni Bites Cata de Vermut

ENAE Alumni te invita a su cata de vermut abierta de Bodegas IGARMI...

12 Febrero 2026

NIS2 Todo lo que quiso saber y no se atrevio a preguntar

ENAE Business School e ITRES...

15 Enero 2026

Alumni Talks. Eventos que conectan: Comunicar, emocionar y posicionar

¿Quieres descubrir cómo los eventos pueden convertirse en una...

Impuesto de donaciones: optimización fiscal y planificación patrimonial

¿Cómo puede una correcta planificación reducir el impacto del impuesto...

IA en marketing: la revolución que transforma los datos en clientes fieles

La inteligencia artificial (IA) ha dejado de ser una promesa futurista...

Empleabilidad post-máster: guía para el mercado español 2026

El ámbito laboral español en 2026 se enfrenta a un escenario cada vez más...

El Future Jobs Day de ENAE sella su 28ª edición: Un éxito de resiliencia y conexión laboral

ENAE Business School se ha convertido esta mañana en el epicentro de la...

Clausura de ‘Agentes del Cambio’: El impulso al liderazgo digital desde la Región de Murcia

Hoy ha sido un día señalado en el calendario de ENAE Business School. Esta...

ENAE y Uber se alían para facilitar la movilidad universitaria en Murcia

ENAE y Uber han formalizado un acuerdo de colaboración con el objetivo de...
webinar